Google AI Mode has officially launched in the UK

Google’s AI Mode has now launched in the UK as of 29 July 2025, changing the way people use search results. Rather than browsing traditional blue-link listings, users can activate AI Mode and receive conversational, AI-generated answers powered by copyright 2.5. The system works with text, voice, and image inputs, splitting queries into sub-quest

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Assessment of Google Algorithm Updates 2023

A Dynamic Year for SEO2023 was a crucial year for Google's search algorithm updates, leaving a profound impact on the world of Search Engine Optimisation (SEO). Last year, Google introduced several major updates (a total of nine), including changes to the core algorithm, a focus on helpful content, and reviews. Let's examine these nine confirmed up

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